GROOVY

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Oversized T-Shirts

Basketball Jerseys

Sand VIII Cargo - GROOVY

Sweatpants & Trousers

Hoodies & Sweatshirts

AFTERDARK

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Carpenter Washed Black Denim Rs.4,200.00

CORE Denim | Washed Black - GROOVY

CORE Denim | Washed Black - GROOVY

CORE Denim | Washed Black Rs.3,200.00 ~~Rs.3,600.00~~

CORE Denim | Washed Blue - GROOVY

CORE Denim | Washed Blue - GROOVY

CORE Denim | Washed Blue Rs.3,200.00 ~~Rs.3,600.00~~

Project Rebirth Denim - GROOVY

Project Rebirth Denim - GROOVY

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Project Rebirth Denim Rs.4,200.00 ~~Rs.5,200.00~~

cross star denim blue - GROOVY

cross star denim blue - GROOVY

cross star denim blue Rs.3,200.00 ~~Rs.4,200.00~~

Carpenter Dark Grey Denim - GROOVY

Carpenter Dark Grey Denim - GROOVY

Carpenter Dark Grey Denim Rs.3,200.00 ~~Rs.3,600.00~~

Carpenter Light Grey Denim - GROOVY

Carpenter Light Grey Denim - GROOVY

Carpenter Light Grey Denim Rs.3,200.00 ~~Rs.3,600.00~~

Star Denim - GROOVY

Star Denim - GROOVY

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Star Denim Rs.2,800.00 ~~Rs.3,600.00~~

New collection just released - Shop now

New collection just released - Shop now

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Back view of male model wearing “Groovy Effect” t-shirt in black, with bold screenprinted quote and “Love Over Fear” graphic in grey tones.

Full back shot of black graphic tee with text “Groovy Effect” and “Love Over Fear,” styled by male model in lifestyle backdrop.

Keep That Same Energy Rs.2,200.00

Keep That Same Energy - color variant: Black

Man wearing oversized blue and white sublimation jersey with racing-inspired graphics – streetwear top by Groovy Culture Pakistan

Man wearing oversized blue and white sublimation jersey with racing-inspired graphics – streetwear top by Groovy Culture Pakistan

Oreo Dunk Basketball Jersey Rs.3,000.00 ~~Rs.3,800.00~~

Oreo Dunk Basketball Jersey - color variant: OREO Dunk

Female model leaning forward in Visionaries 222 t-shirt, styled with slick hair and a minimalistic streetwear backdrop.

Model wearing Cultured’s Dept. of Visionaries oversized t-shirt in oil fade wash, front-facing full-body shot.

Dept. of Visionaries Rs.2,500.00

Dept. of Visionaries - color variant: Oil Fade

Graphic close-up showing “GRVY ENERGY” branding with red “G” symbol and gothic futuristic elements – ideal for streetwear lovers.

Female model wearing black "GROOVY Energy" oversized streetwear t-shirt with bold red graphics and wide-leg cargo jeans – front full view.

GRVY Energy Washed Rs.2,500.00

GRVY Energy Washed - color variant: Fade Washed

Carpenter Washed Black Denim Rs.4,200.00

Man and woman wearing GROOVY Oil Fade Blank t-shirts styled with faded black jeans, shot in a minimal indoor setting with streetwear pieces in the background.

Man and woman wearing GROOVY Oil Fade Blank t-shirts styled with faded black jeans, shot in a minimal indoor setting with streetwear pieces in the background.

Oil Fade Blank Rs.2,200.00

Oil Fade Blank - color variant: Oil Fade

Female and male model both wearing GROOVY All Stars Basketball Jersey, styled with cargo pants, posed in an indoor sports-inspired setup.

Female and male model both wearing GROOVY All Stars Basketball Jersey, styled with cargo pants, posed in an indoor sports-inspired setup.

Allstars Basketball Jersey Rs.3,000.00

Allstars Basketball Jersey - color variant: Yale Blue & White

Afterdark Piping Top Rs.2,800.00

Afterdark Piping Top - color variant: Black

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Fade Washed Blank Rs.2,200.00

Fade Washed Blank - color variant: Fade Washed

Man and woman wearing GROOVY Oil Fade Blank t-shirts styled with faded black jeans, shot in a minimal indoor setting with streetwear pieces in the background.

Man and woman wearing GROOVY Oil Fade Blank t-shirts styled with faded black jeans, shot in a minimal indoor setting with streetwear pieces in the background.

Oil Fade Blank Rs.2,200.00

Oil Fade Blank - color variant: Oil Fade

Bundle of (2) Essential Tees - GROOVY

Bundle of (4) Essential Tees - GROOVY

Bundle of (2) Essential Tees Rs.3,240.00 ~~Rs.3,600.00~~

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Is GROOVY Hiring?

We are always looking for underrated, spirited - talent. 🚀

Behind the Brand

We're a team of 50+ individuals, relentlessly pursuing the art of curating every-day affordable streetwear.

An All Things Good Company

We’re quirky, bold, and endlessly experimental—dedicated to bringing you the best of everything, no matter where you are.