2_e7a6241d-7722-45a1-b5b1-43574a3fdea2.jpg
Zippers
5_a818d556-c01e-4cf3-b5d1-fbe257fa354f.jpg
Sweatpants & Trousers
Hoodies and sweatshirts collection hero shot oversized fleece – GROOVY Pakistan
Hoodies & Sweats
8_9534f10d-28bb-489a-b018-7f68342cb4c0.jpg
THE COZY SETS
Outerwear collection hero shot jackets and layers – GROOVY Pakistan
Outerwear
7_e0c8decd-9e41-4427-ab29-ef45ccf7129b.jpg
Essential Tops
HW-main.jpg
Caps
Live In Pants collection hero shot baggy trousers streetwear – GROOVY Pakistan
The Live In Pants
web_75bbc943-f135-4675-b25f-d32f5c8512eb.jpg
Lowkey Heat
BERSERK.jpg
Tanks
Babytees collection hero shot graphic crop tops – GROOVY Pakistan
Babytees
Drop X - restocked
GROOVY Building Blocks logo marquee graphic – GROOVY Pakistan
Drop X - restocked
GROOVY Building Blocks logo marquee graphic – GROOVY Pakistan

The Live In Pants.

Most clothes are made for occasions. We made these for everything else. Pants you actually live in. Made for real life.

Browse the entire drop
Graphite Grey Baggy Trouser – Live In Pants | GROOVY Pakistan
Graphite Grey Baggy Trouser – Live In Pants | GROOVY Pakistan
Graphite Grey Baggy Trouser – Live In Pants | GROOVY Pakistan
Live in Pants | Graphite Grey Rs.3,200.00
Live in Pants | Graphite Grey - color variant: Graphite Grey
Arctyc White Baggy Trouser – Live In Pants | GROOVY Pakistan
Arctyc White Baggy Trouser – Live In Pants | GROOVY Pakistan
Arctyc White Baggy Trouser – Live In Pants | GROOVY Pakistan
Live in Pants | Arctyc White Rs.3,200.00
Live in Pants | Arctyc White - color variant: Arctyc White
Chocolate Brown Baggy Trouser – Live In Pants | GROOVY Pakistan
Chocolate Brown Baggy Trouser – Live In Pants | GROOVY Pakistan
Chocolate Brown Baggy Trouser – Live In Pants | GROOVY Pakistan
Live in Pants | Chocolate Brown Rs.2,240.00 Rs.3,200.00
Live in Pants | Chocolate Brown - color variant: Brown
Military Green Baggy Trouser – Live In Pants | GROOVY Pakistan
Military Green Baggy Trouser – Live In Pants | GROOVY Pakistan
Military Green Baggy Trouser – Live In Pants | GROOVY Pakistan
Live in Pants | Military Green Rs.2,720.00 Rs.3,200.00
Live in Pants | Military Green - color variant: Military Green
Plum Baggy Trouser – Live In Pants | GROOVY Pakistan
Plum Baggy Trouser – Live In Pants | GROOVY Pakistan
Plum Baggy Trouser – Live In Pants | GROOVY Pakistan
Live in Pants | Plum Rs.2,240.00 Rs.3,200.00
Live in Pants | Plum - color variant: Plum
Cool Grey Baggy Trouser – Live In Pants | GROOVY Pakistan
Cool Grey Baggy Trouser – Live In Pants | GROOVY Pakistan
Cool Grey Baggy Trouser – Live In Pants | GROOVY Pakistan
Live in Pants | Cool Grey Rs.2,720.00 Rs.3,200.00
Live in Pants | Cool Grey - color variant: Cool Grey
Stone Mauve Baggy Trouser – Live In Pants | GROOVY Pakistan
Stone Mauve Baggy Trouser – Live In Pants | GROOVY Pakistan
Stone Mauve Baggy Trouser – Live In Pants | GROOVY Pakistan
Live in Pants | Stone Muave Rs.2,240.00 Rs.3,200.00
Live in Pants | Stone Muave - color variant: Stone Muave
Deep Green Baggy Trouser – Live In Pants | GROOVY Pakistan
Deep Green Baggy Trouser – Live In Pants | GROOVY Pakistan
Deep Green Baggy Trouser – Live In Pants | GROOVY Pakistan
Live in Pants | Deep Green Rs.2,240.00 Rs.3,200.00
Live in Pants | Deep Green - color variant: Deep Green
Ash Grey Baggy Trouser – Live In Pants | GROOVY Pakistan
Ash Grey Baggy Trouser – Live In Pants | GROOVY Pakistan
Ash Grey Baggy Trouser – Live In Pants | GROOVY Pakistan
Live in Pants | Ash Grey Rs.2,720.00 Rs.3,200.00
Live in Pants | Ash Grey - color variant: Ash Grey
Black Baggy Trouser – Live In Pants | GROOVY Pakistan
Black Baggy Trouser – Live In Pants | GROOVY Pakistan
Black Baggy Trouser – Live In Pants | GROOVY Pakistan
Live in Pants | Black Rs.3,200.00
Live in Pants | Black - color variant: Black
Mocha Brown Baggy Trouser – Live In Pants | GROOVY Pakistan
Mocha Brown Baggy Trouser – Live In Pants | GROOVY Pakistan
Mocha Brown Baggy Trouser – Live In Pants | GROOVY Pakistan
Live in Pants | Mocha Brown Rs.2,720.00 Rs.3,200.00
Live in Pants | Mocha Brown - color variant: Mocha Brown
Deep Blue Baggy Trouser – Live In Pants | GROOVY Pakistan
Deep Blue Baggy Trouser – Live In Pants | GROOVY Pakistan
Deep Blue Baggy Trouser – Live In Pants | GROOVY Pakistan
Live in Pants | Deep Blue Rs.2,240.00 Rs.3,200.00
Live in Pants | Deep Blue - color variant: Deep Blue
Browse the entire drop

EFFORTLESS TEES ✚

Available in 8 colors, this is our latest blank built around a more modern silhouette. Pair it with our Live In Pants for the perfect everyday wear fits.

BROWSE THE ENTIRE STOCK
GROOVY ringer t-shirt, black colorway, contrast trim, Pakistan
GROOVY ringer t-shirt, black colorway, contrast trim, Pakistan
PRO04961.jpg
EFFORTLESS TEE | BLACK Rs.3,490.00
EFFORTLESS TEE | BLACK - color variant: Black + White
PRO04272.jpg
PRO04272.jpg
GROOVY frost blue ringer t-shirt, contrast trim, Pakistan streetwear
EFFORTLESS TEE | FROST BLUE Rs.3,490.00
EFFORTLESS TEE | FROST BLUE - color variant: Frost Blue + White
GROOVY rust ringer t-shirt, contrast trim, Pakistan
GROOVY rust ringer t-shirt, contrast trim, Pakistan
GROOVY rust ringer t-shirt, contrast trim, Pakistan
EFFORTLESS TEE | RUST Rs.3,490.00
EFFORTLESS TEE | RUST - color variant: RUST + WHITE
deep blue ringer t-shirt from GROOVY, contrast trim, made in Pakistan
deep blue ringer t-shirt from GROOVY, contrast trim, made in Pakistan
PRO04365.jpg
EFFORTLESS TEE | DEEP BLUE Rs.3,490.00
EFFORTLESS TEE | DEEP BLUE - color variant: DEEP BLUE + WHITE
GROOVY racing green ringer t-shirt, contrast trim, Pakistan
GROOVY racing green ringer t-shirt, contrast trim, Pakistan
GROOVY racing green ringer t-shirt, contrast trim, Pakistan
EFFORTLESS TEE | RACING GREEN Rs.3,490.00
EFFORTLESS TEE | RACING GREEN - color variant: Racing Green + White
GROOVY mocha brown ringer t-shirt, contrast trim, Pakistan
GROOVY mocha brown ringer t-shirt, contrast trim, Pakistan
mocha brown ringer t-shirt by GROOVY, contrast trim, Pakistan
EFFORTLESS TEE | MOCHA BROWN Rs.3,490.00
EFFORTLESS TEE | MOCHA BROWN - color variant: Mocha + White
PRO03733.jpg
PRO03733.jpg
GROOVY slate grey ringer t-shirt, contrast trim, Pakistan streetwear
EFFORTLESS TEE | SLATE GREY Rs.3,490.00
EFFORTLESS TEE | SLATE GREY - color variant: SLATE GRAY + WHITE
GROOVY ringer t-shirt, muted olive colorway, contrast trim, Pakistan
GROOVY ringer t-shirt, muted olive colorway, contrast trim, Pakistan
PRO04450.jpg
EFFORTLESS TEE | MUTED OLIVE Rs.3,490.00
EFFORTLESS TEE | MUTED OLIVE - color variant: MUTED OLIVE + WHITE
BROWSE THE ENTIRE STOCK

Every fit needs a cap.

not a debut anymore - thousands sold and the lineup's grown. part of it's on sale right now, won't stay that way.

  • BROWSE NOW
GROOVY ZORO deep green anime cap with bold flame graphic and embroidery
GROOVY ZORO deep green anime cap with bold flame graphic and embroidery
ZORO green anime cap by GROOVY - embroidered flame, adjustable fit
ZORO // Exclusive Rs.1,883.00 Rs.2,690.00
GROOVY Distressed Denim cap in washed black with frayed, distressed detail
GROOVY Distressed Denim cap in washed black with frayed, distressed detail
MOZ-2.jpg
Distressed Denim // Black Rs.2,690.00
2_2_6bd90baf-4e08-4f1b-b173-848d808fe705.jpg
2_2_6bd90baf-4e08-4f1b-b173-848d808fe705.jpg
3_2_b2d33621-766d-49c6-9cfe-f14784920e1c.jpg
Sold Out
Super Suede // Desert Storm Rs.2,690.00
GROOVY RIOT washed brown graphic cap with all-over print and vintage finish
GROOVY RIOT washed brown graphic cap with all-over print and vintage finish
RIOT brown graphic cap by GROOVY - soft, adjustable streetwear fit
RIOT // Exclusive Rs.2,690.00
UTOPIA two-tone corduroy cap, cream colourway - unisex GROOVY cap
UTOPIA two-tone corduroy cap, cream colourway - unisex GROOVY cap
GROOVY UTOPIA two-tone corduroy cap in cream with ribbed texture and script logo
Sold Out
UTOPIA Rs.2,290.00
FAWA.jpg
FAWA.jpg
THE ARTIST black graphic cap, structured crown - GROOVY Pakistan
THE ARTIST Rs.1,990.00
Cop the Drop
GROOVY streetwear homepage brand banner desktop – GROOVY Pakistan
GROOVY streetwear homepage brand banner mobile – GROOVY Pakistan
GROOVY Pakistan careers join our team banner
GROOVY Pakistan team culture careers desktop banner

Is GROOVY Hiring?

We are always looking for underrated, spirited - talent. 🚀

Apply Here

Behind the Brand

We're a team of 50+ individuals, relentlessly pursuing the art of curating every-day affordable streetwear.

An All Things Good Company

We’re quirky, bold, and endlessly experimental—dedicated to bringing you the best of everything, no matter where you are.